– Culture Sharing is essential and legitimate

In recent years, technology has made music shift from scarce goods to infinite goods : once the original is made, it takes zero marginal cost to make a digital copy and distribute it. All the music in the world is available for (almost) nothing, and less and less people are buying physical records. Global Non-Commercial Culture Sharing is now a reality – which, don’t get us wrong, is simply great – but the problem of decently funding artistic creation remains.

But Why?

. A lot of people want to maintain old centralized models of distribution in the digital world, creating artificial scarcity on infinite goods, and pretending global culture sharing never happened
. Big entertainment corporations keep laying down the law
. Middlemen are still involved, some whom have outgrown their use-by date.

So, why not directly support those who create music and those who really help to produce it?

This is what we’re experimenting with this Donation Platform. A&D project is not a charity, but a Gift Economy. It is not about guilt, but common decency. Of course, good ways to support bands/labels already exist (buying stuff directly from them, for example) and crucial ideas still have to be tested, but we think A&D can be a useful step to promote two fundamental and inseparable points :

1. Culture Sharing is essential and legitimate.
2. We can and we must find new ways to support independent authors and producers, so the aforementioned fact won’t cast them in the sewers where they will starve alone.

We think the combination of government coercive and mercantile (i.e. corporations) tactics should NOT be the only ones driving the legislation, distribution, and financing of culture. On the contrary, we believe that the present situation calls for an urgency for us to invent new alternative strategies to funding creation.