The more copyable a media is, the easiest it is to socially evangelise it
“Copying is an inherently social activity”
“Copying between two people is social. When I make a copy for you, it carries with it a little bit of reputation capital, a little bit of recommendation, a little bit of “you might want to try this, it meant something to me”, but it can mean something more forceful than that.
It can mean something as forceful as what happened to the Secrets of Ya-ya Sisterhood where women who had read the book and had their lives transformed grabbed their friends by the collar and said “Read this now it changed my life!””.
“This is how media sells. This is how media spreads. The more copyable a media is, the easiest it is to socially evangelise it. And that means the internet is great news for creators and authors.“
- Cory Doctorow