Cornelius Vanderbilt

In 1834, Vanderbilt competed on the Hudson River against a steamboat monopoly between New York and Albany using the name “The People’s Line”. Cornelius helped to defy the New York steamboat monopoly by going around the monopolist for a quarter of the price. And later when the monopoly was lifted, he was able to transport people from one place to another around the New York area for, not $3 dollars, but 10 cents… and then later the 10 cents he got rid of and just figured he make his money selling food on the ship!

http://en.wikipedia.org/wiki/Cornelius_Vanderbilt#Steamboat_entrepreneur

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