Eurogamer: Do I want to pay for it? Yes or No.
1. HERE IS A THING I LIKE
2. DO I WANT IT? (YES)
3. DO I HAVE TO PAY FOR IT? (NO)
4. DO I WANT TO PAY FOR IT? (YES/NO)
5. YES: PAY FOR IT
6. NO: JUST TAKE IT FOR FREE
That’s it in a nutshell. And here’s the fundamental problem with the whole piracy issue. Publishers are focusing on dismantling Stage 6 of that process when they should be analysing decisions made at Stage 4!