Eurogamer: Do I want to pay for it? Yes or No.

1. HERE IS A THING I LIKE

2. DO I WANT IT? (YES)

3. DO I HAVE TO PAY FOR IT? (NO)

4. DO I WANT TO PAY FOR IT? (YES/NO)

5. YES: PAY FOR IT

6. NO: JUST TAKE IT FOR FREE

END

That’s it in a nutshell. And here’s the fundamental problem with the whole piracy issue. Publishers are focusing on dismantling Stage 6 of that process when they should be analysing decisions made at Stage 4!

http://www.eurogamer.net/articles/2012-08-01-lost-humanity-6-killing-pirates

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