John is a musician from Port Chalmers by way of Santa Fe and Los Angeles. He teaches digital music culture. As a fashion designer, he dressed Naomi Campbell.

In this talk he discusses the cultural impact of the “the folk process”. Looking at how releasing your intelectual property into the world and opening it up to be “borrowed” by others is just the beginning of the iterative process shape trends, culture and and the commercial world.

He challenges the copyright and anti-piracy legislation. “In the fashion world people are to busy being on to the next thing to worry about copyright”. He proposes that “transformational imitation” where by we improve on existing products could be a more productive way for society and business to look at the concept of intellectual property.